"" Paula L. Johnson: Here comes the (mother of) the bride…

10/27/2011

Here comes the (mother of) the bride…

After Five is the eveningwear store that makes my client roster international.

Of course, Canada's fashion forecast is nearly identical to that of the United States: Prom Season, Wedding Season, Holiday Season and Resort Season. The latest ad promotes mother-of-the-bride gowns in a wedding magazine.

I also handle marketing for Dressed Up! L.A.'s only eveningwear superstore, but there's no conflict of interest.  The store owners are cousins.

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