A great ad starts with a great photo

Dressed Up!, L.A.'s only eveningwear superstore, has been one of my favorite clients for more than a decade. We've done radio spots, direct mail, and countless print ads. This full page ad is one of my favorites.

It started with a great photograph from the eveningwear supplier. I used a digital eyedropper to sample the greenish-brown color from the artwork to use as a background for the text. The bare-bones copy lists typical eveningwear occasions and the store's big discounts. The published ad was 7 3/4" x 10".