Some headlines just write themselves

Elisa B., one of Old Pasadena's most successful retailers, is beloved by customers for great merchandise—and quirky promotions.

Not to brag (oops, too late), I've cooked up many of the store's most memorable marketing moments.

So when client Elisa Bruly told me she wanted something special for Old Pasadena's Holiday Open House, I suggested letting Elisa B. customers sit on Santa's knee for a holiday snapshot.

Only…our Santa needed washboard abs and serious biceps. She started auditions immediately.

To see hunky Santa, visit Elisa B. at One Colorado between 6 and 9 p.m. on Saturday, Nov. 28.

Cool savings. Warm wishes. Hot Santa. Some headlines just write themselves.